"If this were IGA, remediation would stop at tickets.
If this were CIEM, SaaS would be invisible.
If this were CNAPP, identity would be metadata.
We do none of those."
Identity Exposure Management โ Continuously model identity-driven attack paths, quantify blast radius at the identity and asset level, and auto-remediate exposure across IAM, cloud, and network control planes.
0-100 IBR scoring โข <5min MTBRR โข The Exposure Graph no one else has
Trusted by enterprises โข Deployed in production at DRL Pharmaceuticals
Watch how Setu reduces identity blast radius in under 4 minutes
Only Setu IEM connects Identity + Assets + Exposure in a unified graph architecture.
We compute what others can't: the actual blast radius of every identity compromise.
Manages access lifecycle but can't compute the blast radius of a compromised identity.
Sees cloud misconfigurations but lacks identity context. SaaS is invisible.
They know you have an over-permissioned role; we know the 47 ways attackers can reach it.
No platform connects human identities, NHIs, assets, AND exposure in one architecture.
Traditional IAM: hire consultants ($500K+), redesign roles (6-12 months), run access campaigns.
No quantified way to measure identity risk. Can't prove exposure reduction to the board.
Setu is an Identity Exposure Management platform. It replaces fragmented identity tools by continuously reducing identity-driven blast radius across human and non-human identities.
Setu subsumes capabilities traditionally found in IGA, PAM, NHI security, ITDR, and identity CTEM tools.
Complete visibility across Humans (employees, contractors, partners) and Non-Human Identities (service accounts, API keys, machine identities) in a separate namespace.
Map everything identities can reach: Applications (SaaS, on-prem, custom), Documents (files, repos, data stores), Cloud Resources, and Infrastructure.
Only Setu has this. Computed attack paths showing real-time identity-to-asset traversal. Blast radius scoring (forward + reverse). Continuous recomputation as permissions change.
Primary metric: 0-100 score based on reachable assets weighted by privilege depth and lateral feasibility. Fix highest-IBR identities first. Board-ready risk metrics.
CTEM gold: Average time from exposure detection to remediated state. Industry average: 3-6 weeks. Setu: <5 minutes (automated). Proves continuous exposure reduction.
Multi-control plane enforcement across IAM, Cloud, and Network. No role redesign. No access campaigns. No IAM consultants. Reduce exposure immediately.
IEM isn't another acronym. It's how identity security actually works.
IEM is CTEM for Identity. CTEM is an operating model, not a product.
Setu: Discovers exposure โ Prioritizes via blast radius โ Remediates automatically โ Re-tests continuously. That's textbook CTEM, scoped to identity.
Upstream Signal, Not the Control Plane.
IGA answers: "Who should have access?"
IEM answers: "Who can cause impact right now?"
HRIS, roles, certifications = inputs. Exposure graph = truth. Remediation = security action.
Privilege as an Exposure Multiplier.
PAM tools gate credentials. IEM models privilege depth, chained escalation paths, and reachable crown jewels. If an identity can reach Tier-0 assets, it's privilegedโwhether PAM is involved or not.
First-Class Attack Surface.
Most vendors bolt NHI on. Setu: Separate graph. Separate blast radius. Separate remediation semantics. That's exactly what Gartner wants to see.
Detection Without Exposure Is Noise.
ITDR detects anomalous behavior. IEM answers: Does this anomaly matter? What's the impact if it's real? What should be remediated first? We operationalize ITDR.
One Platform. One Truth.
Not 5 tools. Not 5 dashboards. Not 5 competing answers. One Exposure Graph that tells you exactly where to focusโand fixes it in under 5 minutes.
Know your Identity Blast Radius. Reduce it in under 5 minutes.
Setu subsumes capabilities traditionally found in IGA, PAM, NHI security, ITDR, and identity CTEM tools.
Natural language security search with RAG over Apache Iceberg tables.
Real-time monitoring of alerts, incidents, and threat events with automated correlation.
Usage-aware access reviews with blast radius context for every decision.
Track permission sprawl over time with trend analysis and anomaly detection.
Full video capture and command logging for privileged sessions.
Grant temporary elevated privileges with automatic expiration.
Secure storage and rotation of privileged credentials.
Multi-level approval for sensitive access requests.
AWS, Azure, GCP identity and entitlement discovery in one view.
Effective permissions calculation across complex IAM policies.
Right-size permissions based on actual usage patterns.
Track identity access across account boundaries.
ML-based detection of anomalous identity behavior.
Detect compromised credentials and pass-the-hash attacks.
Alert on suspicious privilege changes and lateral movement.
Automated playbooks for identity-based threats.
Find all OAuth apps and SaaS connections across your environment.
Detect risky SaaS settings and compliance violations.
Find overshared files and sensitive data leakage.
Identify unauthorized SaaS usage and risky integrations.
The only platform with Identity + Asset + Exposure unified.
Skip the IAM program. Go straight to security outcomes with Identity Exposure Management.
Traditional: Hire consultants ($500K+) โข Redesign roles (6-12 months) โข Run access campaigns (ongoing) โข Hope nothing breaks
Setu IEM: Connect identity sources โ See Exposure Graph โ Fix highest-IBR identities first โ Reduce exposure in hours, not years
Connect to every identity provider, cloud platform, and SaaS application in your environment.
Identity Provider
Identity Provider
Identity Provider
Identity Provider
Identity Provider
Identity Provider
Cloud Platform
Cloud Platform
Cloud Platform
Cloud Platform
Container Platform
Infrastructure
CRM
ITSM
Communication
Video Conferencing
Project Management
File Storage
File Storage
Developer Platform
HRIS
HRIS
Payroll & HR
HRIS
HR Platform
HRIS
Endpoint Security
SIEM
PAM
Cloud Security
XDR
Vulnerability
And 1,100+ more integrations available
Calculate your identity attack surface and entitlement sprawl in 5 minutes
The canonical architecture showing how IEM continuously models identity-driven attack paths, quantifies blast radius, and auto-remediates exposure through closed-loop control planes.
WHO has access โ Identity Graph + NHI Graph for users, groups, roles, service accounts, and API keys.
HOW access is granted โ Privilege Graph + Trust Boundary Graph for control attribution and zone crossings.
WHAT can be accessed โ Application + Asset + Infrastructure Graphs for SaaS, cloud, IT/OT assets.
SENSITIVITY โ Document Graph with classification labels, regulatory context, and crown jewel identification.
RISK & RESPONSE โ Threat Graph + Remediation Graph for TTPs, IOCs, and closed-loop exposure reduction.
Understanding Identity Exposure Management
Identity Exposure Management (IEM) is a security discipline and platform category focused on measuring and reducing the effective reachability of identities across cloud, applications, data, infrastructure, and operational environments.
IEM models how identities โ human and non-human โ create exposure through access, trust relationships, and control-plane intersections, and continuously reduces that exposure through closed-loop remediation.
IGA governs identity lifecycle and access approvals.
IEM governs the exposure created after access exists.
IGA answers who should have access.
IEM answers how far that access can reach if misused or compromised โ and actively reduces that reach.
CIEM focuses on cloud entitlements.
IEM models identity reachability across all asset classes.
CIEM typically addresses cloud IAM permissions. IEM extends beyond cloud to include SaaS, data, APIs, infrastructure, and OT/ICS, and measures exposure in terms of blast radius per identity, not just entitlement hygiene.
CNAPP analyzes workload risk and exploit paths.
IEM uses identity as the primary exposure primitive.
In IEM, identity is not metadata โ it is the organizing principle. Attack paths are evaluated based on identity-mediated reachability, not just vulnerabilities or configurations.
No. CTEM is a programmatic framework for managing exposure. IEM is a continuous control plane focused on identity-driven exposure.
IEM can enable and accelerate CTEM programs by systematically reducing identity blast radius, but it is not a CTEM implementation.
No. IEM operates above IAM, IGA, CIEM, CNAPP, and network controls.
It orchestrates remediation across these systems while providing a unifying exposure metric โ blast radius โ that they do not natively compute.
Access becomes exposure when it enables unintended reachability โ across systems, data, or environments โ that increases breach impact.
IEM quantifies this exposure by modeling: transitive access, privilege chaining, non-human identity sprawl, and identity-mediated access to critical assets.
Yes. IEM treats machine identities, service accounts, tokens, API keys, and workloads as first-class exposure entities with independent blast radius and lifecycle risk.
Yes โ when OT/ICS systems are reachable through identity-mediated paths.
IEM does not replace OT security tools; it models identity-driven reachability into cyber-physical assets and prioritizes exposure reduction upstream.
The core metric in IEM is blast radius โ the scope of assets, data, and systems an identity can effectively reach.
Exposure reduction is measured by shrinking blast radius over time, not by ticket volume or control coverage.
Because identity has become the dominant attack surface across cloud, SaaS, APIs, automation, and OT connectivity โ and existing tools manage controls, not exposure.
IEM addresses the systemic risk created by identity sprawl, not just individual misconfigurations.